From Music to Million-Dollar Cold Calls — Theodore Johnson’s Sales Playbook In this episode of Leads to Deals, sales trainer and REI lead-gen powerhouse Theodore Johnson reveals how he went from the music studio to building a sales team that consistently closes — fueled by effort, smart systems, and a rock-solid mindset. If you’re serious about becoming a real closer or leading a high-performance sales crew, this is the no-fluff, all-action guide you need. 🎯 Grind right. Sell smarter. Close bigger.