In this episode of Leads2Deals, host Scott Morse sits down with Brandon McCurdy, Chief Marketing Officer at Rise Business Framework, to explore key strategies for real estate success. They discuss the importance of customer journey mapping, the shift from virtual to face-to-face interactions, and effective sales strategies that drive conversions. Brandon also shares insights on compensation structures for sales teams, the latest wholesaling trends, and why diversification is essential in real estate. Beyond sales tactics, they dive into financial reporting for startups, adjusting business goals to market conditions, and how core values shape company culture. Start watching and take notes!!! You’re about to learn so much value from someone who has help hundreds of companies grow.