In this episode of the Leads2Deals podcast, Scott Morse sits down with Allan Langer, bestselling author and renowned sales expert, to discuss the transformative power of emotional selling and the influence of legends like Zig Ziglar on today’s sales techniques. Allan shares insights from his sales journey, revealing why authenticity and a positive sales culture are essential for long-term success. They explore the crucial differences between closing and selling, the rise of AI in sales, and strategies to avoid burnout. This episode is a must-listen for anyone looking to elevate their sales mindset and master emotional selling.